Some Common Mistakes in Branding Development

When you finally accept and commit to the idea of branding your business, there are a number of new things to think about while remaining focused on your business goals.  Being a design agency, there are all different types of clients that provide unique experiences and challenges.  Hopefully our point of view can help you deliver a thoughtful branding, minus some commonly overlooked mistakes. 

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QR Codes: Are you missing the hidden message?

The consumer’s needs for mobile phone and smartphones have increased over time. Smartphones have the capability of serving a multitude of purposes; For businesses, it has become a key marketing channel. QR codes have become an effective method to market your business to this potential audience.

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The Real Cost of a Logo

There is a tremendous amount of time in the process of developing a memorable mark.  The process, unlike most graphical production, involves business specific industry research.  This type of time investment is not applicable to any other customer's an agency has, only yours.  This length of focused time is necessary in provisioning a brand with longevity that will provide mutual satisfaction.  Knowing where your prospective customers are currently spending time and how we can transition them while providing a unique experience is the goal.  

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